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Janine Bray Mueller

Janine Bray-Mueller is a freelance teacher trainer. Formerly a member of IATEFL’s Executive Marketing Committee, she also worked as HELTA’s Editor for the ETM magazine before leaving for France. She writes and gives advice about marketing on her website ‘Entrepreneurial Freelance Teachers — Training’. Her self-published books written especially for freelance language teachers will soon be available.

The Business of Teaching02/05/2016

The Freelance Teacher: Is a USP just another word for Specialisation?

By Janine Bray Mueller

The Freelance Teacher: Is a USP just another word for specialisation USP (Unique Selling Point): What do you do or have that other freelance…

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Monthly Column, The Business of Teaching21/03/2016

The Freelance Teacher: How do I make or achieve a brand?

By Janine Bray Mueller

The Freelance Teacher What Is A Brand? Our fictitious English teacher, Sally, had a brand. One could see it instinctively but couldn’t define what…

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Monthly Column, The Business of Teaching01/02/2016

Should Freelance Teachers Advertise Their Prices? (Part 4)

By Janine Bray Mueller

Should Freelance Teachers Advertise Their Prices? (Part 4) Once Your Prices Are Made Public…  (Part 4 of 4) Remember the Aesop’s fable The Boy…

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Monthly Column, The Business of Teaching04/01/2016

Should Freelance Teachers Advertise Their Prices? (Part 3)

By Janine Bray Mueller

Should Freelance Teachers Advertise Their Prices? Should You Publish Your Prices In A Teaching Partnership? (Part 3 of 4. Read Part 1 and Part…

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Monthly Column, The Business of Teaching02/11/2015

Should Freelance Teachers Advertise Their Prices? (Part 2)

By Janine Bray Mueller

Should Freelance Teachers Advertise Their Prices? (Part 2) Who are your customers? What arguments can you give, for or against, for putting prices on…

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Monthly Column, The Business of Teaching30/09/2015

Should Freelance Teachers Advertise Their Prices?

By Janine Bray Mueller

Should Freelance Teachers Advertise Their Prices? The pros and cons of advertising prices on websites and in brochures (Part 1 of 4) Should you…

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EFL Business, Monthly Column, The Business of Teaching03/08/2015

The Freelance Teacher: Life is Working as a Freelancer

By Janine Bray Mueller

The Highlights of Working as a Freelancer Are you a freelance teacher? Do you remember how you started being a freelancer? For me it…

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EFL Business, The Business of Teaching29/06/2015

The Freelance Teacher: The Unprofessional Stigma in the ‘Likeabilty Factor’

By Janine Bray Mueller

The Freelance Teacher: The Unprofessional Stigma in the’ Likeabilty Factor’ Hello again to all freelance teachers and EFL Magazine readers!   A new book is…

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The Freelance Teacher: What Are Taglines?
EFL Business, Monthly Column, The Business of Teaching03/06/2015

The Freelance Teacher: What Are Taglines?

By Janine Bray Mueller

The Freelance Teacher: What Are Taglines? And Why You Should Have One You’re standing at the conveyor belt in luggage collect at the airport…

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EFL Business, Monthly Column, The Business of Teaching04/05/2015

The Freelance Teacher : The Business of doing Business with Business cards

By Janine Bray Mueller

The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging…

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