The Freelance Teacher: Is a USP just another word for specialisation
USP (Unique Selling Point): What do you do or have that other freelance teachers don’t?
When your ideal customer walks up to you and asks, ‘Why should I hire you instead of the other teacher?’ and you can give an answer in ten words or in two sentences, you have a unique selling proposition (USP). The USP means you are ultra-clear about what you do in your teaching business. The why you do it lies in the core of . . .
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