Psychology And ELT: How Can We Boost ELT Association Membership?

How Can We Boost ELT Association Membership?
‘Wow! What’s this?’: Imagine you are living in Australia. It’s an ordinary day in early October 2005. The bell rings. You answer the door.  A jolly delivery guy tells you he has brought you something. You look at the doorstep and you see two cases of… Coke Zero?!? You didn’t even know such a thing existed….

The campaign: …While you are signing for them, the guy tells you that one of the cases is for you, but . . .

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