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Use short sentences: Many online readers skim articles.
Add lots of subheads: Break your sections using bolded Subheads. Try to get creative, as subheads invite readers to read your content.
Highlight key text:
Please bold, or italicise key points you are trying to make. Feel free to mix the use as needed.
- Also, use bullets when you can. Link to as many sources as possible: When you can, include a hotlink for any name, company, or quote so the reader can discover more.
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Try to quote people:
Expert quotes always add to your work. You can source these from blogs, books etc.
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End your article with engaging questions or an action request: To encourage discussion, always conclude your article with a question, such as ‘What are your thoughts?,’ ‘What’s your experience?’; or an action request, such as, ‘Please enter your comments in the box below.’ This guide contains details and pointers that help writers create engaging content.
Remember to enclose an 80-word bio, written in the 3rd person, with a profile picture.
Writing to be seen:
Please consider reading these articles.
- Three phases of writing an article
- Phase 1 of the writing process: Preparing your text
- Phase 2 of the writing process: Writing your text
- Phase 3 of the SEO copywriting process: Editing your text
Comprehensive How-to Articles are articles that explain to your reader base how to overcome important challenges they face.
This type of content is popular because it meets the needs of your readers. When people discover something new, they’ll find great value in your content. When you strike a chord with people, they will widely share and reference your articles.
What’s the structure of how-to articles?
The Components of How-to Articles How-to articles are usually pieces containing at least 1,000 words. If you don’t have significant substance in your article, people won’t find it as valuable as it should be.
Here are the core elements of a how-to piece:
Connect with your readers by asking a few questions they can relate to. For example, if you’re writing an article on how to discipline children, you might start with an opening like this: “Are your kids out of control? Do you wish they’d listen to you? If so, look no further. This article will reveal proven techniques from teacher just like you.”
Setting the Stage
Here’s where you define critical terms and explain why the reader should even care. This component of how-to articles is often overlooked. When you set the stage with readers, you properly align them with your content. Your opening statement may have grabbed the readers, but you still need to give them reasons why they should keep reading your article.
Continuing with the disciplining children example, let me show you what I mean:
Perhaps you had a strict teacher in school and vowed never to be so strict with your students Studies show that children who lack discipline often struggle later in life. You know you need to do something different . . .
You can see how this paragraph is designed to address some common concerns teachers face, while connecting with them at the same time. You might go on to explain how out-of-control kids impact marriages, classroom experiences, and so on.
The point here is to simply write a few paragraphs that explain why the reader needs to pay attention to the article. The goal is to build some affinity with the reader, so he or she thinks, “Yes, that’s precisely why I need to do something about this. I want to learn how.”
The opening statement and setting the stage components are often used in persuasive sales letters and landing pages. Frequently, the how-to details are reserved as special content available only to people who purchase a product or event. That’s why, when you proceed to deliver the how-to solution for free, you’ll set your content apart.
Once you’ve properly set the stage, your article is ready to describe the solution to the problem.
Revealing the How-to Details
At this point in your article, you should explain to your readers how they can solve their problem. Should You Give Your Knowledge Away for Free? If you make your living selling knowledge, you might be resistant to sharing how-to details for free? It’s a good idea not to reveal certain aspects of the process for free. For example, not speaking about core components . This means you provide valuable insight, but not share everything you know. And even if you do reveal all you know, you’ll still find most people can’t do it the way you do. But the response from your reader base will be enormous, as you share details never made freely available before.
Often, the best how-to articles reveal a number of tips.For example:
What follows are five easy ways to get your students to stop their disobedient behaviour and listen to you…
The rest of this article would provide plenty of details, crafted in a manner that is easy to understand.
The details portion of how-to articles can be arranged in a number of different ways, including:
Step-by-step If there’s a logical progression of steps your readers should take to accomplish the goal of the article, then outlining those steps should be the core of your article.
X-number of tips/ways Itemizing a number of tips or ways to solve a problem is another popular approach. ’10 ways to’If you can support some of your tips with images, such as screenshots or stock photography, it will further enhance the article. X-number of examples Sometimes, providing examples of others who are doing it right is more than sufficient.
When you showcase successful teaching/business or other methods, highlighting what they do right, you offer encouragement to your reader base.
Second, case studies simply make for great content. When your readers read how others are winning, they’ll discover new ideas or tips that could help them achieve success.
Finally, this type of content can be a lot of fun to create. A case study is an examination of a successful business or individual. This type of story often details the challenges people faced, what they did to overcome those challenges, and the actual results they achieved. Look for an outstanding story that will encourage and empower your reader base..
What goes into making a successful case study?
To make your story strong, you need to start with a little history and provide some context. Explain what needed to change. What were the problems that prompted the new solution? When you write about problems, you’ll help your readers identify with the story
What was done to overcome its problems? This is the section that your reader base will find the most interesting.
Share the results achieved in your case study. This is where numbers are important. How much did X improve by? Be as specific as you can. Results speak loudly to your reader, and will often be used as justification for someone trying a similar tactic.
Quotations: Ideally, you’ll be recording an interview in preparation for your case study. You’ll want to grab key ‘soundbites from the source. Peppering the story with adds a human element to the story.
Lessons learned: You also might want to ask the case study subject for tips or pointers he or she can share with your readers. These often make powerful supporting material for your case study.
The Components of News Stories:
The good news about creating news stories is that they are often much shorter than the typical article – they could be as few as 200 to 400 words. You’ll want to include some images in your news stories.
Here are the core elements of a news story..
The news in a sentence: The opening line of your news story should summarise the high-level news you want your readers to know. A quote: Ideally, you should seek out a quote, or reference one from a third-party authority that can either add credence or debunk the importance of the news.
What the news means: Try to give your readers an early take on what you think about the news. Help them to understand what, if anything, they should do in response to the news. If you decide to regularly produce news stories, be sure to check out new sites
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